Frankfurt am Main: Rekordní Monetova výstava (432,121 VISIT MONET AND THE BIRTH OF IMPRESSIONISM)

Neuvěřitelných 432 tisíc diváků shlédlo ve Frankfurtu nad Mohanem výstavu francouzského impresionisty Claude Moneta a jeho uměleckých přátel. Akci pořádal Städelovo muzeum, jedna z největších německých obrazáren, a obrazy Moneta z celého světa tam byly k vidění po dobu patnácti týdnů. Dosavadním rekordem této instituce byla výstava renesančního génia Botticelliho, kterou vidělo 367 tisíc diváků. Na obě akce pořádal exkurzi Klub přátel Stavitelů katedrál.

Peter Kováč

Oficiální tisková zpráva:

Frankfurt am Main, 29 June 2015.

Altogether 432,121 visitors saw the Monet exhibition that closed last night at the Städel Museum. That number makes “Monet and the Birth of Impressionism” by far the most successful show in the museum’s two-hundred-year history. On this past weekend alone, 20,000 had the opportunity to visit the unparalleled special exhibition in Frankfurt am Main. The Städel shows hitherto achieving the highest visitor numbers were Botticelli (2009/2010, 367,033 visitors), followed by Dürer (2013/2014, 258,577 visitors). The average visitor number per day for the Monet exhibition was 4,278; some 150,000 visitors took advantage of the online advance ticket sales, which offered convenient admission to the show without long waiting times. Over the course of the exhibition’s fifteen-week duration (11 March to 28 June 2015), altogether 3,513 guided tours were conducted, including 2,232 special guided tours for groups and 595 for school classes, child day-care centres and universities. Some 25 per cent of the visitors made use of the audio guide narrated by actress Diane Kruger.

The museum’s digital presence also reports record user numbers. The newly developed Städel App has already been downloaded more than 25,000 times, and the Monet “digitorial” (http://monet.staedelmuseum.de/en), with which the Städel offered a multi-media online preparation course for one of its own exhibitions, has been invoked 260,000 times to date. The museum’s presence in the social networks also proved extremely popular during the exhibition runtime, as is mirrored in the steadily growing user numbers and ranges. On the whole, with “Monet and the Birth of Impressionism” the Städel Museum succeeded in appealing to a broad public as well as the scholarly community in its endeavour to place a fresh new focus on the early years of Impressionism and elucidate Claude Monet’s special position within the history of French art. The bicentennial exhibition within the framework of “200 Years Städel” was accompanied by a wide-ranging media echo. “Monet and the Birth of Impressionism” met with an exceedingly broad and positive response – in the local, regional, national and international press.

“The Städel is more popular than ever. The immense success of the exhibition more than confirms that, with our work and our objectives, we are on the right path. The Städel has once again proven itself a place of art-historical research as well as an identity-establishing centre of society accessible to many different target groups. At the same time, the impressive reception of the digital offers accompanying the show demonstrates clearly that we will continue to carry the original notion of a citizens’ foundation into the future in a manner that upholds tradition while keeping pace with the times” comments Städel director Max Hollein. The exhibition was made possible by the Commerzbank-Stiftung.

MONET AND THE BIRTH OF IMPRESSIONISM

Curator: Dr Felix Krämer, Head of the Department of Modern Art

Project director: Dr Nerina Santorius, Curatorial Assistant in the Department of Modern Art